LOS ANGELES – Variety Entertainment Group (VEG) has named Millennial Transformation Strategist Yuri Kruman as Guest Host and Vice President of Special Projects for The Stu and Laurie Variety Hour. He will host integrated brand segments geared to Millennials and serve as an advisor for bringing the millennial point-of-view to the program.
“One of our goals for the show is to use entertainment to bring the generations together,” said Executive Producer Stu Newmeyer. “Yuri brings the voice of Millennials to the production.”
Kruman certainly has his finger on the pulse of the millennial mindset. As a Personal Development Consultant to Fortune 500 companies, he specializes in training Gen X and Boomer executives to work effectively with Millennial and Gen Z employees to optimize the bottom line. He also advises businesses on brand strategies for attracting Millennial and Gen Z customers.
“The Stu and Laurie Variety Hour is a great platform for building bridges between Boomers and Millennials,” said Kruman. “The updated variety format will appeal to Millennials. And the positive energy of the show will appeal to all generations.”
It takes a lot of energy just to keep up with Kruman. In addition to his cross-generational consulting work, he is in high demand as a business, career, and life coach. He is an official member of the Forbes Coaches Council, and his coaching has impacted thousands of Fortune 500 and startup executives on five continents.
Kruman is also a contributing writer for Forbes, and has written for or been featured in several other business publications such as Time, Fast Company, Inc and many others. He is currently writing a book titled What Millennials Really Want, which will be published in 2019.
His knowledge of what Millennials really want will be a great asset to the show, notes Newmeyer. “As a guest host, Yuri will be spotlighting brands and concepts that Millennials care about,” he said. “And like all of the SponsorMagic segments, they will be presented in an entertaining way that is fun and engaging for everyone.”
About The Stu and Laurie Variety Hour
The Stu and Laurie Variety Hour is a classic variety show updated for today. Its star-studded family entertainment is designed to bring the generations together. The program features big-name musical guests, sketch comedy, spectacular dancing numbers, stand-up, and games and giveaways that appeal to the Boomer and Millennial demographics.
It is also the first television show to completely integrate branded entertainment into the programming to replace TV advertising. Brands can connect with TV viewers in more relevant, meaningful ways through sketches, songs, product placement, demos and other storytelling techniques. For more information on promoting your brand on The Stu and Laurie Variety Hour, contact John Gregory Olson at 888-328-3830.
Image by Ben O’Bro