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Uplifting Television for the Modern Grownup

Stu and Laurie bring uplifting family entertainment to Pop TV’s lineup of programs targeting fans of popular culture.

 

 

 

 

 

Pop TV, formerly known as TV Guide Network, rebranded and launched as Pop in 2015. It is a joint venture of CBS Corporation and Lionsgate. The new partnership combines CBS’s programming, production, and marketing assets with Lionsgate’s resources in motion pictures, television, and digitally delivered content.

The Stu and Laurie Variety Hour is a perfect fit with Pop’s programming strategy, which shies away from the snark and conflict that is prevalent on other networks. “We try to be a little bit more uplifting and optimistic,” says Pop president Brad Schwartz. “When you come to our network, it should always feel like a good time.”

 

The approach has been working for Pop’s ratings and advertisers. In an environment where most cable networks have seen audiences eroding, Pop’s ratings were up by double digits among adults and women’s demographics in 2016. And according to SNL Kagan, Pop’s net ad revenue rose 18 percent to $81 million in 2016. Kagan expects 2017 ad revenues to hit $96 million.

The network is now on all of the major traditional distributors. It is also being added to all of the new digital distributor lineups, including YouTube TV and Hulu live streaming and on-demand services, reaching a total of more than 81 million households.

Network Reach: 81 Million Households

Network Profile

Pop defines its target viewers as “the modern grown-up,” adults 30+ who are socially engaged and connected, and who are fans of popular culture. Here are network profile and audience characteristics details …

Gender

  • Male 39%
  • Female 61%

Median Age

Ethnicity

  • White 75%
  • African American 18%
  • Hispanic 6%

Household Income

  • $35K+ 45%
  • $60K+ 38%
  • $75K+ 29%

Median Income

Attended College

%

Featured Programs

Dawson’s Creek (re-runs)
That 70s Show (re-runs)
Bold & Beautiful (re-air)
Nightcap (original)

Beverly Hills 90210 (re-runs)
Big Brother After Dark (original)
The Love Boat (re-runs)
Movies – classics & new releases

Swedish Dicks (original)
Schitt’s Creek (original)
ER (re-runs)
The Goldbergs (re-run)

Dawson’s Creek (re-runs)
Beverly Hills 90210 (re-runs)
Swedish Dicks (original)
That 70s Show (re-runs)
Big Brother After Dark (original)
Schitt’s Creek (original)
Bold & Beautiful (re-air)
The Love Boat (re-runs)
ER (re-runs)
Nightcap (original)
Movies – classics & new releases
The Goldbergs (re-runs)

Contact


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888.328.3830

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